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The post economic liberalization
scenario in India has immense potential for progress. The dairy
industry, especially, is gearing up to meet the export challenge.
There are certain areas where major thrust is required, but
all in all India is a good base for export operations.
India prepares to tackle the
Following Japan, where milk consumption today, has more than
trebled to 70 kg per capita from a mere 20 kg in the 'sixties - the
consumption of dairy products in other Asian 'tiger' nations is also growing. As a
consequence - creating excellent export opportunities for India
as these nations are deficient in milk by at least 3 million tonnes per year. India, with
some 27 per cent of Asia's population, accounts for more than half of the milk
output with enough growth potential to explore foreign markets.
In anticipation of the export opportunities and in view of the post GATT
scenario, India is gearing up to tackle the demands of the international market.
Indian companies are getting ready to meet
international standards and other non-tariff barriers.
Our planners are taking measures to meet the
sanitary and phyto-sanitary specifications - prescribed by Office International des
Epizooties (OIE) under the auspices of the World Trade Organization (WTO) - which range
from the quality assurance of processed dairy products to the health status of livestock.
The main thrust of the Ninth Plan proposals is on
the improvement of animal health and adoption of sanitary and phyto-sanitary
specifications (SPS) for dairy products. Towards this end, the Technology Mission
on Dairy Development (TMDD) has initiated a wide-ranging program.
In addition to the above mentioned points - there are areas where major
thrust is required:
Brand image needs to be projected in leading
international dairy trade fairs, particularly of those countries to which exports are