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TECHNOLOGY OF
INDIAN MILK PRODUCTS
Handbook
on Process Technology Modernization for Professionals, Entrepreneurs
& Scientists
by R.P. Aneja,
B.N. Mathur,
R.C. Chandan, A.K. Banerjee
India's high-value, high-volume market
for traditional dairy products and delicacies is all set to boom
further under the technology of mass production. This market is
the largest in value after liquid milk and is estimated at US $3
billion in India and US $1 billion in North America alone.
More and more
dairy plants in the public, cooperative and private sectors in India
are going in for the manufacture of traditional milk products. This
trend will undoubtedly give a further stimulus to the milk consumption
in the country and ensure a better price to primary milk producers.
Simultaneously, it will also help to productively utilize India's
growing milk surplus.
Interest has been growing among connoisseurs and
entrepreneurs in the Indian milk products. One impediment, however,
in transforming this interest into profitable business is the absence
of an up-to-date technical reference handbook on the Indian milk
products. To bridge this gap, the publishers of DAIRY INDIA requested
leading authorities on the subject to help in its compilation.
The proposed, first-of-its-kind compendium on the technology of
traditional milk products is targeted at dairy entrepreneurs, professionals,
halwais, scientists, scholars and students. It plans to cover as
many as 50 traditional dairy products in use today.
The book would explore marketing opportunities, process technologies
and investment prospects that this dynamic sector offers in abundance.
Its aim is to serve as a reference book for professionals and a
practical guide of recommended practices for the industry as well
as a textbook for scientists and students. It will also be used
to source equipment manufacturers and suppliers of inputs and services
in India and abroad.
 | To serve as a technology "bank", documenting
innovations made in modernization of traditional products processing, equipment and
packaging. |
| To survey market demand and consumption of major traditional
dairy products, as also their process know-how upgradation. |
| To explore marketing opportunities and investment prospects opened by mithais
and other traditional milk products. |
| To present techno-economic feasibility and foreign market
situation. |
| To identify leading players in India and abroad and publish
their corporate profiles. |
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This handbook will give a new thrust to the organized
sector of India's dairy industry and provide enormous stability to
it. The handbook will broaden its base by diversifying its product
mix to cover the factory scale production of our age-old traditional
milk products that are on par with the global standards for food safety
and hygiene. Its impact will be so widespread that it will help generate
the White Revolution's second wave. In view
of the considerable overseas interest in our mithais and other milk
products (20 million Indians abroad), this handbook will have a wide
reach overseas and help spread the achievements of Indian dairying.
In view of that, a Buyers' Guide has been provided in the book to
supplement the technical data and information. It will carry select
advertisements of leading dairy players, including input suppliers,
to spread their sales and institutional message.
The compendium's novel feature is the buyers guideSection.
It will present corporate profiles of leading organizations in the
dairy sector in India and abroad. It will facilitate linkages with
global players for tie-ups in technology transfer, marketing, joint
ventures, investments and exports. Their interactive participation
will be facilitated by publishing their corporate profile in this
Section, as a multi-colour advertisement
To project your institutional and sales message
most effectively, advertise on one or more pages. Please send us
your corporate or product advertisement for publication.
Each advertiser will receive five complimentary
copies of the handbook.
Sponsorship (Advertising)
Amount:
| One
Page: |
US
$1,950 |
| Two
Pages: |
US
$2,950 |
| Three
Pages: |
US
$3,950 |
| Four
Pages: |
US
$4,950. |
Mechanical
Data (print area): 24 cm x 17 cm
Printing Process:
Offset
Remittance
in favour of "Dairy India Yearbook".
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R.P.
Aneja
FAO/World Bank Consultant; Formerly Managing Director, National
Dairy Development Board (NDDB), Anand. |
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B.N.
Mathur
Director, National Dairy Research Institute, Karnal. |
|
R.C.
Chandan
Dairy Consultant & President, Global Technologies,
Inc, Minnesota, USA. |
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A.K.
Banerjee
Formerly: Director (Engineering), NDDB, Anand & Dairy
Counsellor, Indian Embassy, Belgium. |
For further details, kindly contact:
Dairy
India Yearbook
A-25 Priyadarshini Vihar, New Delhi-110092, India.
Phones :
(+91-11) 22543326, 22045681
Telefax:
(+91-11) 22543039
E-Mail: yearbook@vsnl.com
Contact Offices:
UK
Eden Publishing/Dairy India
The Thatched House
The Street
Framingham Pigot
Norfolk NR14 7QJ.
Telefax: +44-1508-494419
USA
Global Technologies, Inc/Dairy India
3257 Rice Creek Road
New Brighton, MN 55112.
Phone: +1-612 631-1535
Telefax: +1-612-631-0083
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