Press Release : India's Mega Market in Dairy and Poultry
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India is fast becoming a market of mega proportions. The dairy and poultry industries have been noted as two of the three largest areas with maximum opportunity. Until the DAIRY INDIA Yearbook and Indian Poultry Industry Yearbook went into publication there were no sourcebooks that documented the breathtaking success of these industries. The two compendia, over the years, have grown to the status of being recognized standard works of reference, analyses and ideas for the professionals.

India’s Mega Market in Dairy and Poultry

India is attracting attention as it is set to be the world’s largest food "factory", valued at US $140 billion by the year 2005. Currently, its processed food market is growing at a phenomenal rate. It offers fantastic opportunities to overseas entrepreneurs who wish to expand their foreign markets by using India as a sourcing centre for regional exports, transfer technology or sign joint ventures. Indian exporters and entrepreneurs would also largely benefit from many opportunities that this sector has opened.

With the disposable incomes on the rise in India, the market for value-added processed foods is projected to treble to US$ 50 billion in the next ten years, according to a study by McKinsey & Co. They also identified dairy and poultry industries as two of the three areas with the largest opportunities. Presently, even basic information on these upcoming areas of growth in India’s processed food industries is not easily available. So, the publication of two sourcebooks on dairy and poultry would be useful to you.

One index of their impact is that the country has transformed itself from scarcity to self-sufficiency in milk and eggs during the last three decades. As a result of wide-ranging technological progress, India ranks as the world’s second largest milk producer and the sixth largest egg producer.

The story of this modern-day "miracle" is documented in these two sourcebooks — DAIRY INDIA Yearbook (fifth edition) and Indian Poultry Industry Yearbook 1994 (tenth edition). In publication for about two decades, each is a mini-encyclopaedia in its field, being a volume of over 700 pages. They present technical and economic reviews, reports and data on key aspects of production, processing, marketing, extension, training and R&D. The dairy sourcebook is the fifth in the series, while that on poultry is the tenth.

These compendia also project new insights, market opportunities and investment prospects that these two key livestock sectors offer to the enterprising. The emerging scenario is supported with hundreds of tables, charts and graphs to illustrate advances recorded.

The assessments and projections that these sourcebooks provide form the basis for planning by dairymen and poultrymen, nationally and internationally. Mr Barry Wilson, Editor of the "Dairy Industry Newsletter" of UK has noted: "Dairy India 1997 is probably the most comprehensive analysis published by any milk producing country in the world".

The two compendia, over the years, have grown to the status of being recognized standard works of reference, analyses and ideas for the professionals.

The two compendia, over the years, have grown to the status of being recognized standard works of reference, analyses and ideas for the professionals.

  • Dairy India: Fifth Edition (Estd: 1983)
    Publisher: P R Gupta
    Address: A-25 Priyadarshini Vihar, Delhi 110092
    Phone: (011) 22543326
    Telefax: (011) 22543039
    E-mail: yearbook@nda.vsnl.net.in
    Pages: 910 + xviii (over 250 statistical tables, graphs & charts)
    Price: US $295 + air postage & handling: US $20.
  • Indian Poultry Industry Yearbook: 10th Edition (Reprinted in 1997, Estd: 1973)
    Publisher: Mrs S P Gupta
    Address: A-25 Priyadarshini Vihar, Delhi 110092
    Phone: (011) 22543326
    Telefax: (011) 22543039
    E-mail: yearbook@nda.vsnl.net.in
    Pages: 718 + xx (150 statistical tables, graphs and charts)
    Price: US $350 + air postage & handling: US $18.

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